Workshops to
Strategic Website Content
Create the Pages on Your Website That Make the Difference Between ‘Wow, I Want to Do Business’ and ‘OMG, You Last Updated When CYA L8yrs’
Want a website that compels visitors to become customers?
Is your website a lead-generating, high-converting, and engaging place for your visitors to come back to, or is it just a site people see, glance at, and leave?
In Strategic Website Content, I’ll walk you through the 4 critical pages your business website needs, and how to write each one for the highest impact.
First, you’ll discover the key questions you need to ask to determine the goals for your pages.
You’ll learn the specific components to include on each of the 4 most important pages, and how to make sure they give visitors what they need to stay on your site.
Also, we’ll go through some additional pages that your site will need, once you’ve covered the critical ones.
Finally, you’ll learn the best practices for WRITING your content for maximum results.
Your last step will be to put together an action plan that ensures you’ll put your learning into action right away.
By the end of this course, you’ll be able to:
- Discover the key pages you need to build an effective website for maximum visitor traffic, interaction, and conversion to customers – along with the most important questions to ask yourself about each page.
- Identify the most important components to incorporate into a website’s Home Page, so that visitors understand your business and want to learn more
- Draft an About Us page that tells a story about your business and engages the visitor, so that they start to know, like, and trust you
- Outline a Start Here or Welcome Page that makes a new visitor feel they’re in the right place and encourages them to explore your site
- Design a Blog page that will help you build your influence and get your website seen by more people
- Recognise the other web pages you need that are both essential and specific to your business, along with proven tips for what to include on each of those pages
- Implement best practices for writing content that produces an interactive and compelling website that grows your business
- Create a personalised action plan for revising your current website pages and adding additional content if necessary.
The following topics are covered in this workshop
Module One: Introduction
Determining the Key Pages for Your Website
- We’ll start by revealing the key pages for your new website, or for modifying your current one. Your number 1 goal will be to better attract and engage your visitors, so you eventually convert them to loyal customers.
- You will learn exactly what questions to ask yourself in order to make your website content decisions.
Module Two: Create a First-Rate Home Page
- Here you will outline a plan for a top-notch website Home Page, using a process that will tell your users who you are, what you offer, and how you will assist them in meeting their goals or answering their questions or problems.
- You will learn how to give your visitors exactly what they need to know to spark their curiosity and continue to other pages on your site.
Module Three: Design Your Captivating About Us Page
You’ll find out the key components for creating an ‘About’ website page that draws in and engages your visitors, so that you can start to form rapport with them and build a trusting relationship. This is often the first page that people will go to on your site!
Module Four: Begin with Your Start Here Page
Many people ignore the needs of first-time visitors to their site, so in this module we’ll show you a simple process for creating a Start Here or Welcome page that can give you a big advantage over your competitors. Your page will show first-time visitors that they’re in the right place, organise your site for them, and help them find the most important information that meets their needs.
Module Five: Create a Magnetic Blog That Keeps Readers Coming Back
Blogs are a terrific way to build your reputation as an influencer, improve your search engine results, and gather leads who you can convert to customers. In Module 5, you’ll outline a plan for a Blog page (or section of your site) that invites visitors to read more, expands your authority, and brings in more site traffic.
Module Six: Additional Critical Website Pages to Include
While we’ve covered the 4 most important website pages by this point, there are other critical pages to include too. In this module, you’ll discover the ones that every high-converting website needs for meeting customer demands and business goals, as well as pages that are specific to different types of businesses.
Module Seven: Best Practices to Consider When Writing Your Website Content
By this point, you’ve learned all about the most important website pages and what to include on each. In Module 7, you’ll learn some proven best practices for actually writing the page content, so that it’s compelling AND user-friendly. These are simple guidelines that anyone can follow, even if you’re not a professional writer.
Module Eight: Conclusion - Create Your Action Plan
In the concluding module, you’ll spend time putting it all together. You’ll identify your next steps for creating or revising your website so that it attracts and engages visitors while strengthening customer relationships. And, you’ll put create an action plan and deadlines for getting it done.
Workshop Duration
1 day
Cost Per Person
$797
Private Corporate Group
$5,000 per day including two facilitators
(no per person cost – max 20 per group)
How to Use Facebook Groups to Grow Your Business
Simple Steps to Building a Thriving, Engaged Community
Facebook is the number one social media platform in the world. It is also one of the top 5 most visited websites. With more than 2.23 billion active users (as of 2018), Facebook gives you the potential of reaching out to a huge global audience.
But how can you tap the power of this massive social media site without ending up as just another voice in the noisy crowd?
One of the most influential ways to do that is to create a Facebook Group.
A Group gives you a dedicated online space to broadcast your message and interact with your market on a more personal and targeted level. It can help cement your brand on social media. You can decide who has access to your Group, and you can share photos, documents, and files with Group members. This valuable marketing tool is free to use, simple to set up, and can deliver many benefits.
- You are in total control of the information flow
- Facebook Groups are high-converting when it comes to lead generation
- It is easy to create events that your Facebook Group members can participate in
- There is a built-in polling/survey system which can reveal powerful insights to help you run your business
- Facebook Groups are perfect for building and growing your email list
- Facebook is a globally recognised social network, so businesses big and small benefit from instant credibility
- Facebook Groups now allow you to set up a buying/selling community
- You establish yourself as a person of influence and an authority figure in your niche or marketplace
- You develop a deeper relationship with your targeted audience
- Facebook Groups allow you to present the personality of your business which in turn drives engagement, conversions and sales
As a free marketing tool, Facebook Groups are extremely versatile.
They reach your prospects and customers on their smartphones, tablets and computers. They are perfect for businesses large and small, established or in the start-up mode, whether you sell goods and services online or off. You don’t have to dedicate a lot of time to managing your Facebook presence either.
Just 10 to 20 minutes a day is all it takes to create and grow a thriving Facebook Group. I will teach you the key to knowing exactly what to do to help you reach your business and marketing goals.
Workshop Duration
4 hours
Cost Per Person
$397
Private Corporate Group
$3,000 per day including two facilitators
(no per person cost – max 20 per group)
Power Networking
with LinkedIn Groups
This course has been designed for you, to be able to walk through step-by-step, how to use LinkedIn Groups
With over two million groups currently on LinkedIn, to build your relationships and expand your reputation, they are one of the easiest ways to do it. But there are few people who know how to use LinkedIn Groups effectively. Many use this avenue as a place to simply post their career history and experience.
However, with this course I can show you how to take advantage of all these opportunities to grow your business with this network of over 500 million users.
The following topics are covered in this workshop
- A quick overview of the course and what people will learn
- Expand Your Network and Grow Your Business
- Create an Effective Profile
- Target the Most Beneficial LinkedIn Groups
- Use Groups to Build Relationships
- Build a Prosperous LinkedIn Group of Your Own
- Common LinkedIn Mistakes to Avoid
- Conclusion
Create Your Action Plan – before you go heading into wanting to target groups we will go through a brief summary, final reminders, and some action planning.
Workshop Duration
4 hours
Cost Per Person
$397
Private Corporate Group
$3,000 per day including two facilitators
(no per person cost – max 20 per group)