Is your website a lead-generating, high-converting, and engaging place for your visitors to come back to, or is it just a site people see, glance at, and leave?
In Strategic Website Content, I’ll walk you through the 4 critical pages your business website needs, and how to write each one for the highest impact.
First, you’ll discover the key questions you need to ask to determine the goals for your pages.
You’ll learn the specific components to include on each of the 4 most important pages, and how to make sure they give visitors what they need to stay on your site.
Also, we’ll go through some additional pages that your site will need, once you’ve covered the critical ones.
Finally, you’ll learn the best practices for WRITING your content for maximum results.
Your last step will be to put together an action plan that ensures you’ll put your learning into action right away.
Determining the Key Pages for Your Website
You’ll find out the key components for creating an ‘About’ website page that draws in and engages your visitors, so that you can start to form rapport with them and build a trusting relationship. This is often the first page that people will go to on your site!
Many people ignore the needs of first-time visitors to their site, so in this module we’ll show you a simple process for creating a Start Here or Welcome page that can give you a big advantage over your competitors. Your page will show first-time visitors that they’re in the right place, organise your site for them, and help them find the most important information that meets their needs.
Blogs are a terrific way to build your reputation as an influencer, improve your search engine results, and gather leads who you can convert to customers. In Module 5, you’ll outline a plan for a Blog page (or section of your site) that invites visitors to read more, expands your authority, and brings in more site traffic.
While we’ve covered the 4 most important website pages by this point, there are other critical pages to include too. In this module, you’ll discover the ones that every high-converting website needs for meeting customer demands and business goals, as well as pages that are specific to different types of businesses.
By this point, you’ve learned all about the most important website pages and what to include on each. In Module 7, you’ll learn some proven best practices for actually writing the page content, so that it’s compelling AND user-friendly. These are simple guidelines that anyone can follow, even if you’re not a professional writer.
In the concluding module, you’ll spend time putting it all together. You’ll identify your next steps for creating or revising your website so that it attracts and engages visitors while strengthening customer relationships. And, you’ll put create an action plan and deadlines for getting it done.
Workshop Duration
1 day
Cost Per Person
$797
Private Corporate Group
$5,000 per day including two facilitators
(no per person cost – max 20 per group)
Facebook is the number one social media platform in the world. It is also one of the top 5 most visited websites. With more than 2.23 billion active users (as of 2018), Facebook gives you the potential of reaching out to a huge global audience.
But how can you tap the power of this massive social media site without ending up as just another voice in the noisy crowd?
One of the most influential ways to do that is to create a Facebook Group.
A Group gives you a dedicated online space to broadcast your message and interact with your market on a more personal and targeted level. It can help cement your brand on social media. You can decide who has access to your Group, and you can share photos, documents, and files with Group members. This valuable marketing tool is free to use, simple to set up, and can deliver many benefits.
They reach your prospects and customers on their smartphones, tablets and computers. They are perfect for businesses large and small, established or in the start-up mode, whether you sell goods and services online or off. You don’t have to dedicate a lot of time to managing your Facebook presence either.
Just 10 to 20 minutes a day is all it takes to create and grow a thriving Facebook Group. I will teach you the key to knowing exactly what to do to help you reach your business and marketing goals.
Workshop Duration
4 hours
Cost Per Person
$397
Private Corporate Group
$3,000 per day including two facilitators
(no per person cost – max 20 per group)
With over two million groups currently on LinkedIn, to build your relationships and expand your reputation, they are one of the easiest ways to do it. But there are few people who know how to use LinkedIn Groups effectively. Many use this avenue as a place to simply post their career history and experience.
However, with this course I can show you how to take advantage of all these opportunities to grow your business with this network of over 500 million users.
Workshop Duration
4 hours
Cost Per Person
$397
Private Corporate Group
$3,000 per day including two facilitators
(no per person cost – max 20 per group)