Business Planning


Here’s Why Your Business Isn’t Growing (and how to turn things around!)

Your business is in a rut. And guess what? Even if it isn’t right now, it will be some day. It happens to every business. The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work. You’re stuck. But, the good news is that it doesn’t need to be that way. When your business gets stuck and stops growing, there are things that you probably aren’t doing that you can do to......

Continue Reading


Is Wi-Fi Marketing Right for Your Business?

You’re happy when you go into a business and they offer free wi-fi. Don’t you want your customers to feel that way too? Let’s face it. Nobody likes having to eat into their monthly data allowance to look something up on the fly. When you’re home, your phone’s connected to your wi-fi. And, when you go into a business that makes their wi-fi available to customers, you’re grateful. Guess what that means? The free wi-fi you offer your customers is also – drum roll, please – a terrific marketing opportunity. Handle it......

Continue Reading


10 Marketing Tools You Aren’t Using – But Should Be!

A marketer is only as good as the tools they use. That’s easy to say, but it glosses over one of the real challenges that small business owners must face. With so many marketing tools to choose from, how do you know which ones are worthwhile? It’s a good question – and I’m here to help with the answer. Here are 10 marketing tools that you aren’t using yet, but should be. #1: Meltwater Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you can: Monitor......

Continue Reading


7 Conversation Starters to Get Your Audience Talking

You can’t read anything about marketing these days without reading about engaging your customers. But what does that really mean? Engaging means capturing someone’s attention – connecting – and having a conversation. Not easy to do on the internet, particularly when there are millions of other things clamoring for attention at the same time. But, that doesn’t mean it’s impossible. It just means you need to try harder. The thing is, your customers want to talk to you. They want to know what you think, and most importantly, they want to believe......

Continue Reading


The Pros and Cons of Having AI Interact with Your Customers

What do you think of when you think of artificial intelligence? If your thoughts veer to the ominous HAL in 2001: A Space Odyssey, you’re not alone. And yet, in my opinion it’s a mistake for small business owners to avoid investing at least a little bit of time and money in AI. It’s a trend that’s here to stay. Now, that’s not to say that there aren’t some potential downsides to using AI. The most natural application of the technology for small business owners is a chatbot that can augment and......

Continue Reading


How to Have a Stress-Free Business Launch

Let’s face it, the last thing you want to do now that you’ve decided to finally leave the 9 to 5 job is to add more stress to your life. Isn’t that why you decided to build your own business in the first place? You’re looking for freedom from your awful boss, nasty coworkers, and the limitations of a fixed salary. But if you’re trading all that in for a different kind of stress, what have you really gained? Before you kiss your cubicle goodbye, be sure you first build a solid......

Continue Reading


3 Surefire Ways to Create In-Demand Products and Services

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs.  How frustrating would that be? You don’t have to leave it to chance, though. There......

Continue Reading


Build a Business, Not Another Job

What they don’t realise, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills. Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable business instead of just another job. Don’t Try to Do It All Yourself Building a sustainable business requires that you leverage the talents......

Continue Reading


Automate These 7 Office Tasks with Infusionsoft for Better Productivity

Get rid of time-consuming office tasks now! Let Infusionsoft help you automate tasks to bring in better productivity. Check out what it can do! You had a spark of a great idea and a business was born. As it grows, so does the pile of paperwork that you have to do. Instead of spending time on value-adding activities, a good chunk of it was used to attend to menial jobs- administrative work, HR processes, and the likes have taken up not only time but also resources. Those office tasks are important. But......

Continue Reading


Convert Customers Using the Infusionsoft Lifecycle Marketing

Have you been looking for an effective way of converting customers? Infusionsoft’s three-stage lifecycle marketing strategy is the answer! Learn how to do it! The world of digital marketing has been growing at an amazing pace. Recently, Infusionsoft has introduced the term “lifecycle marketing”, a very effective strategy in converting customers. This is the process of communicating with prospects in such a way that they enjoy the experience of being lured by strangers to customers (or even advocates) of your product or service. The key to success in lifecycle marketing is two......

Continue Reading


Page 1 of 3123