Are security concerns keeping you from enjoying the flexibility and power of WordPress? If you’ve bought into the hype that WordPress is inherently unsecure, then you’re missing out on all the great things WordPress has to offer, for no good reason. The fact is, while WordPress sites do get hacked, they are no more dangerous than other php-based websites. The problem is that WordPress is open source, which means that anyone can read the code—even the bad guys who spend all their time looking for vulnerabilities they can exploit. Couple that with......
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In business? A website is a must-have asset. It’s where potential clients will find and get to know you. It’s the first place referrals will turn to learn more about you. It’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know. It might also be where you host your webinars, offer group coaching programs, publish a podcast, create a blog, and even set appointments with clients. Whew! That’s a lot of jobs for a single website to do. If you......
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Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan......
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Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying. Ranking high on Google is a must for every local business. The businesses that appear in the......
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Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page of search results. How do they get on that first page? Here’s the secret: Their sites are optimized to ensure that they get there. I’m sure you have already known about Search Engine Optimization, but a lot of local businesses are, quite simply, not getting the job done. They’re focusing on outdated (read: keyword-centered)......
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