Convert Customers Using the Infusionsoft Lifecycle Marketing
Have you been looking for an effective way of converting customers? Infusionsoft’s three-stage lifecycle marketing strategy is the answer! Learn how to do it!
The world of digital marketing has been growing at an amazing pace. Recently, Infusionsoft has introduced the term “lifecycle marketing”, a very effective strategy in converting customers.
This is the process of communicating with prospects in such a way that they enjoy the experience of being lured by strangers to customers (or even advocates) of your product or service.
The key to success in lifecycle marketing is two things. First, you must have a complete understanding of your target customer, well enough to know their biggest pain points. Second, you must be committed to building relationships with them four the long term.
This means continuously thinking of ways to provide value to your customers.
Now that you already know what this strategy is, let us break down the process into three phases – Attract, Sell and Wow. Every phase is divided into three stages, each with its own strategies and tactics. When combined, these work well together to streamline the process.
Four a customer lifecycle marketing plan to be successful, these phases should be followed. The good news is that all of these can be done quickly and affordably using the automation technology of Infusionsoft.
The Attract Phase
In this phase, you are trying to get the attention of prospective clients who may be interested to buy your products and services. To do this, research by targeting specific groups of people.
You can identify them by their interests, behaviours, and demographics (like age or income). Then, customise your marketing approach by thinking of topics that will catch their eye and connect with them.
Using the topics that you researched, provide valuable content to your prospects. This is now the stage where you attract interest by using various methods like ebooks, blog posts, research reports, infographics, webinars, and social media posts.
Then it is time to collect leads by using forms to capture their emails. In exchange, provide free consultations, offers or premium content.
The Sell Phase
This is your unique selling proposition (USP). Once you get the attention of prospects, convince them that your product or service is the best choice four of them. Hence, you need to educate them through personalised email campaigns with a continuous flow of useful information. Infusionsoft makes this easy by providing ways to send automated messages.
To be effective, observe past customer behaviour like common objections. This will help you create a buying process map, all leading to an irresistible offer.
Finally, close the sale. Although it may seem like the last step, this is where you must leave the customer with a positive experience. Communicate clearly. Be available with your presence.
Write down what went wrong and what went well with the sale. Also, take note of your ideas on how to improve future sales.
The Wow Phase
This phase is where you demonstrate a long-term commitment to your customers. They can be converted from loyal customers to advocates of your product or service. Word of mouth is a very effective marketing tool. How is this done?
The first stage is to deliver and wow them. Fulfill your commitments as promised. Follow through when necessary. Think of ways to add value by delighting customers with unexpected surprises.
Then offer more. Be creative in thinking of new strategies and tactics. Find out if there are related products and services that your customers may want. This will result in an increase in sales from new and repeat customers. The last stage involves encouraging referrals from customers and partners by giving incentives.
The customer lifecycle marketing strategies mentioned are not new. Even small businesses have been using these tactics four sometimes. But it takes commitment, creativity, and consistency to make all these works.
Start strategising using the Attract-Sell-Wow phases of lifecycle marketing.
Infusionsoft is the best tool to achieve this. Start now!
March 12, 2019
March 5, 2019