Monthly Archives: August 2015

MMA Webinar Set for January 12: Dissecting the Winning Mobile Strategies

What are the best characteristics of winning campaigns? The Mobile Marketing Association (MMA) will discuss this topic in a webinar slated for Tuesday, January 12 from 1 to 2 p.m. (CST). The webinar will take a “deep dive” into the recently released 2015 Global Smarties Trends Report. MMA and Millward Brown staffers will dissect the characteristics of winning campaigns from both the MMA’s 2015 Global Smarties Awards and the Cannes Mobile Lions. The human connection and purpose driven strategies are at forefront for top mobile marketers and will be addressed in this......

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Meet the Pixel C, Our Take On The Tablet

  This holiday season, there’s no shortage of electronics to choose from. When it comes to picking out what device to use, sometimes you want a laptop to hammer out a lengthy document. Other times you want a lightweight tablet to sit back and watch your favorite video. Starting today, you don’t have to choose, because the Pixel C is available on the Google Store. As we previewed two months ago, Pixel C brings together the benefits of a full-size keyboard with the portability of a tablet so it can go wherever you go. The Pixel......

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The Nitty Gritty from Marketers: Next Two Years Will See More Businesses Going Mobile

While about 66 percent of businesses are currently less than 20 percent mobile, that’s going to radically change in the next two years.  Recent surveys show that biz execs anticipate a big shift to mobile. “AdMedia Partners found that 63 percent of marketing executives said their business is currently less than 20 percent mobile, but just 24 percent of respondents expect that to be the case two years from now,” according to eMarketer. In fact, the number of respondents expecting their businesses to be more than 60 percent mobile in two years was......

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